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High-end editing has a philosophy underpinning it. It has foundational structures that are often invisible to the naked eye. And one that is impossible to bypass if we want to create powerful and captivating work… is authenticity.
Authenticity comes from filtering the chaos of the raw footage into a tightly structured narrative like it was planned this way from the start. It is how we create something that feels unbelievably real to our audience. Authenticity is at the heart of every viewing you have with a client.
We create it on the timeline by multiple factors and front and centre amongst them is how we let our characters talk to the audience. If the communication between the character and the audience does not sound real, or sounds contrived or constructed in any way, an invisible bubble of belief gets popped and our viewers go elsewhere.
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